Send letters people actually open.
MailBloom is the editorial studio for email: write in blocks, preview like a recipient, segment the list honestly, press send — and read a report that shows exactly what the letter did.
- 36
- Seeded subscribers
- 2
- Campaigns in the demo
- 3
- Segment patterns
This week at the bench
preheader · glaze tests & a restock
A short letter this week — the glaze tests finally came out of the kiln and the results surprised us.
Three keepers, two lessons, one piece we're keeping for ourselves.
preview · desktop frame
Most email tools feel like database software with a font picker.
- The editor fights you until the letter looks like everyone else's.
- Nobody knows who a blast actually went to until someone complains.
- Reports show a percentage and call it insight.
- Sending to 'the whole list' is the only segment that exists.
The MailBloom answer
An editorial studio with receipts on every send.
Blocks keep the writing honest, previews kill the bad layouts, segments name themselves, and the report turns each send into evidence you can act on — letter after letter.
Write a letter in the demoFrom blank page to report in an afternoon
The studio keeps the craft parts fast and the hard parts honest.
Write it in blocks
Stack a heading, a story, a button — edit each in place. The letter reads like you write letters, and the preview shows it the way it arrives.
Pick the audience honestly
Build a segment from tags and engagement; the match count updates live so you send to exactly the people you mean.
Send, and read what happened
Delivery rolls out with per-recipient receipts; the report turns it into opens, clicks, and a log you can defend to anyone.
Everything a letter needs, nothing it doesn't
These are the features the demo genuinely exercises — no vaporware in the pages.
Every send files its own evidence
Delivered counts, open and click rates, the bounce reasons, the per-recipient log — assembled the moment a send finishes.
Sunday letter #23
sent Oct 24, 09:00 · everyone subscribed
Per-recipient log lives below: one row each — status, opened, clicked.
Three senders who keep their readers
Shop owners
One letter a week to the people who asked for it — restocks to the VIPs, win-backs to the sleepy, receipts to everyone.
Writers
A voice, a cadence, and subscribers who stay. The editor stays out of the way; the report shows which letters landed.
SaaS onboarders
Welcome journeys from day one, re-engagement for quiet seats, and segments that name themselves: trial, active, needs-love.
Three plans, two months free yearly
Pick by list size. Switch any time — the demo studio has every capability available.
Sapling
For a first list and a first proper newsletter.
$12/mo
- Block editor with live previews
- Sign-up forms and one subscriber list
- Basic segments (saved filters)
Garden
For a growing list that expects proper campaigns.
$29/mo
- Everything in Sapling
- 10,000 subscribers and 5 team seats
- A/B subject line testing with auto-winner
Estate
For businesses where the list is the business.
$79/mo
- Everything in Garden
- 100,000 subscribers, unlimited seats
- Dedicated IP with warm-up management
The FAQ an editor would write
The full list lives on the pricing page FAQ.
Write the first letter in minutes.
The demo studio carries 36 subscribers, three segments, and a campaign you can edit, preview, and send — receipts included.