Pricing
Three plans. No free tier. Zero mystery lines.
Yearly billing gives you two months free on every plan. The interactive demo exercises the full product either way.
Sapling
For a first list and a first proper newsletter.
Cancel or switch plans at any time
- Subscribers
- 1,000 subscribers
- Monthly volume
- 10,000 emails / month
- Seats
- 1 user
- Extras
- 3 templates
- Block editor with live previews
- Sign-up forms and one subscriber list
- Basic segments (saved filters)
- Simulated-sending engine in the demo; scheduled sends on the floor
- Open and click reporting per campaign
- Delivery log with per-recipient status
- A/B subject testing
- Automation journeys
- Unlimited templates
- Custom domain
Garden raises you to 10,000 subscribers, adds automation journeys, A/B subject testing, and your own sending domain once the list outgrows one campaign a week.
Garden
For a growing list that expects proper campaigns.
Cancel or switch plans at any time
- Subscribers
- 10,000 subscribers
- Monthly volume
- 100,000 emails / month
- Seats
- 5 users
- Extras
- Unlimited templates
- Everything in Sapling
- 10,000 subscribers and 5 team seats
- A/B subject line testing with auto-winner
- Automation journeys (welcome + re-engagement)
- Custom sending domain and Unblock-ready auth
- Advanced segments (behavior + tag rules)
- 20+ templates with saved brand styles
- Dedicated IP
- White-label reports
- Priority inbox placement consulting
Estate brings dedicated IP, white-label reports for clients, deliverability consulting, and 100,000 subscribers when sending is core revenue.
Estate
For businesses where the list is the business.
Cancel or switch plans at any time
- Subscribers
- 100,000 subscribers
- Monthly volume
- 1,000,000 emails / month
- Seats
- Unlimited users
- Extras
- Everything unlimited
- Everything in Garden
- 100,000 subscribers, unlimited seats
- Dedicated IP with warm-up management
- White-label reports for clients
- Deliverability consulting included
- 99.9% uptime SLA + priority support
Everything MailBloom can do, with the heaviest limits.
The full comparison
Everything the editor, the segments, the sends, and the reports can do — plan by plan.
| Capability | Sapling$12/mo | Garden$29/mo | Estate$79/mo |
|---|---|---|---|
| Subscribers | 1,000 | 10,000 | 100,000 |
| Monthly email volume | 10,000 | 100,000 | 1,000,000 |
| Block editor + previews | |||
| Templates | 3 | Unlimited | Unlimited |
| Segments | Basic filters | Behavior + tags | Behavior + tags |
| Simulated-send delivery log | |||
| A/B subject testing | |||
| Automation journeys | |||
| Custom sending domain | |||
| Dedicated IP | |||
| White-label reports | |||
| Team seats | 1 | 5 | Unlimited |
| Report CSV export | |||
| Deliverability consulting | |||
| Uptime SLA | — | — | 99.9% |
| Support | Email + chat | Priority |
Sapling → Garden
When the list outgrows one template and A/B testing subjects matters, Garden pays for itself — 10,000 subscribers, 5 seats, and automation journeys.
Garden → Estate
When sending is core revenue: dedicated IP with warm-up, white-label client reports, and deliverability humans on call.